Wednesday 28 December 2016

Media Institutions Research

Time Inc UK
Image result for timeinc ukHas 60 brands which are available on many platforms. It was formly known as IPC Media , it doesn't have many music magazines which could be good as it might encourage them to step into that market. It has many brands such as Whats on tv , Uncut , Now and NME. You can subscribe to any of the magazines . It has many global offices which are : New York metro ; Amsterdam ; Bangalore ; Birmingham ; Chicago ;Hong Kong ; London ; Los Angeles ; Seattle ; SF Bay Area ;Stamford ; Tampa and Farnborough. The company has been going since around 1800.



Future 

 Is an international publishing group. Future was set up in 1985 . Future has a portfolio of over 200 print titles, apps, websites and events. Having websites and apps show the brand is up to date and appeals the magazines to young people. Offices in the UK, USA and Australia.
Some brands include Guitarist ; musicradar ; Rhythm ; Bass ; Acoustic  ; Blues. 




Anthem Publishing 

Uk's only publisher of both music-making and music-listening magazines. Is also fastest growing publishing company. Has brands such as:
Country music : News, reviews and previews which keep readers purchasing the magazine .Many of the readers only listen to country music and are brand loyal. Age range is around 20-40 year olds.
Vintage rock: covers fashion, cars, tours and new music to do with the rock era 50s-60s and it includes album reviews and events ect... audience profile is male ,50's and has high levels of disposable income.
Classic Pop: biggest selling pop magazine for an adult readership, based on 60's,70's,80's and music today . includes live reviews ,you tube playlists so readers can keep up with favourite artists .The market is rock pop / pop. The audience profile is male in their 40's.




1 comment:

  1. Change this post title - this is research not evaluation.

    ReplyDelete